Business segmentation
- Business Segmentation is a part of a company that can be identified by the products it provides or by the services or geographical locations it operates in. In other words, it is a single part of a business that can be distinctly separated from the company based on its customers, products, or marketplaces.
- Segmentation is the process of dividing a target market group into sub-sections that can then be communicated through specific communication channels and key messages. Business markets can be segmented in a variety of ways depending on the marketer’s overall objectives and product and service offerings. The more specifically and precisely the market can be segmented, the greater the odds that the marketer will be able to connect with the audience and compel the desired action.
