Brand Management is the process of managing brands, which includes designing, developing, managing, and marketing the brand. Its aim is to build a strong and distinctive identity for the brand, improve public awareness of it, and foster loyalty towards the brand.

Brand Management is a critical factor in the success of companies, and the importance of brand management is reflected in many aspects, including:

– Building a positive and attractive image for the brand

– Increasing sales and improving revenues

– Achieving a competitive advantage

– Enhancing public awareness of the brand.