Search Engine Optimization (SEO) is a process that aims to improve the ranking of a company’s website offering services or products and increase traffic and engagement among current and potential website visitors.

The process of (SEO) includes improving the website content and certain keywords used to significantly appear on well-known search engines such as Google according to specific standards set by service providers.

The process of improving search engine optimization is considered an important process for both large and small companies who own a website for their services or product offering. The use of this service results in numerous benefits and makes the appearance of the website faster and clearer for customers searching for the offered service or product.

Here are some of the benefits of using search engine optimization:

– Increase in website’s revenue, which can be achieved by increasing the number of visits.

– Improvement of the website, leading to faster response, ease of use, and navigation.

– Improved access to the target audience and better targeting of potential customers.

– Increased trust in the website and a better reputation for the brand.

Search engine optimization improves site structure, user experience, optimization of keywords, external and internal links, and other technical factors that affect the site’s ranking in search engines, which leads to increased traffic to the site, improving the level of interaction and conversions, and thus increasing the site’s financial return.