Creative designs are considered a critical factor in the marketing process for companies, as they help attract and retain customers, and enhance the image of the product or service offered by the company. Creative designs also help differentiate the product or service from its competitors.

Companies need to invest in creative designs and continuously develop them to achieve success and sustainability in the competitive market. Companies can work with professional designers to develop creative designs for the products or services offered by the company, to ensure their differentiation from the products and services of their competitors.

There are several ways companies can use to evaluate the effectiveness of their designs:

1- Measuring the effectiveness of the design, which leads to increased sales and revenue.

2- Companies can also measure the success of their creative designs by collecting customer feedback.

3- Tracking engagement metrics such as clicks, likes, shares, and comments on social media platforms.

4- Measuring the percentage of people who take a desired action such as purchasing or signing up for a service after seeing the design.