Brand management is a crucial element in the success of companies, and companies need to work on building a strong and distinctive brand identity and managing it effectively to achieve success and sustainability in the competitive market. It helps to enhance the brand image and loyalty among customers.

The basic steps of brand management include:

– Identifying the objectives to be achieved through creating the brand.

– Defining the target audience and their needs, desires, and requirements.

– Paying attention to customer feedback and improving the brand in the long term.

– Building good relationships with customers and increasing loyalty to the brand.